Mental Health

We’re changing the definition of what it means to be a man, be independent, think for ourselves and express ourselves authentically. But there’s still something we’re not talking about enough: mental health.

Who We Are

We're a skincare brand for the modern man. A man who is strong enough to challenge modern society's views of men who are often portrayed as hyper-masculine, severely minimalist, or oddly rugged, as if to overcorrect for the “feminine” or “soft” stigma around skincare.

Self-care is not selfish

Traditionally, men have a habit of putting themselves at the bottom of the priority list – often putting the welfare of others first and work related matters ahead of their own personal needs. There’s nothing wrong with hard work and sacrifice – but not at the expense of our wellbeing and quality of life.

There are many kinds of mental health illnesses, disorders and conditions, but two common ones are anxiety and depression. These conditions are genetic in some cases, but more than often they occur as a result of a traumatic event, or at emotionally stressful times of our lives.